Did you know that diets were actually built to fail?

Like intentionally.

It all started with the objective of losing weight and there were many different theories out there. There’s even evidence of low carb and keto diets from hundreds of years ago.

But then something happened…🤑

Companies started to find that when their customers failed… they actually remained a customer for a longer period of time.

And poof… the diet industry became a multi-billion dollar business that is based on the premise of maximizing the lifetime value of a customer by creating a short-term solution to a long-term problem.

The irony of it all is that it’s not even a hidden agenda. Even Weight Watchers has openly stated that their customers typically can’t make it on their own so they often come back, which is why they have a thriving business.

Diet failure = repeat customer. What a lousy model.

It actually goes even deeper than that. As we’ve accumulated more research and data on the psychology of behavior change, we see that these programs actually operate in direct opposition to what works long term.

Most notably, the restriction game. You know, the game where your program tells you all the things you CAN’T do. No carbs, no eating after 6pm, no sugar, no processed foods, no cookies, etc.

You may be thinking.. but some of those things aren’t good for me! I should restrict them.

Keep in mind, there’s a stark difference between CHOOSING not to eat the cookie and feeling like you CAN’T.

Turns out, autonomy is kind of important to humans. Who woulda thunk it?! (Aside from every single psychologist)

There’s a large body of evidence to suggest that people who lose weight and keep it off successfully give themselves unconditional permission to eat anything at any time.

That doesn’t mean they do anything and everything at all times. It means they have total freedom and autonomy.

They make choices because of how it makes them feel. Studies will show direct quotes like “it’s just part of my life” or “it’s just what I do because I feel better when I do it.”

Usually, that’s in reference to healthy habits like exercising, going on walks, drinking water, getting to bed on time, and yes, eating well.

They also report that “nothing is off limits.”

Which is diametrically opposed to the philosophy of the diet industry. Which, remember, the goal is for short term success and long term failure to maximize the value of a customer.

The challenge is that we’ve been inundated with messaging that repeats in our subconscious mind. We’ve heard it over and over again whether we realize it or not.

That we’re not skinny enough…

And the solution is to restrict and cut out more foods and more calories.

The internal dialogue must be reprogrammed. The good news is, it doesn’t take as long as you might think. Even though it’s taken you years to get here… it won’t take as long to find the right path for yourself.

What we’ve found is that 6 months of the right kind of work and you’ll be well on your way. Note: I didn’t say you’ll be exactly where you want to be. But you’ll have everything you need to get there and you’ll actually enjoy it!

This is the exact reason why when we start working with our 1:1 clients, no foods are off limits. Which can feel scary at first… so we do put some parameters in place, initially. Gotta crawl before you walk.

But it often alleviates any anxiety because we can tell you exactly how much freedom and flexibility to utilize while still moving towards your goals. It’s nice to indulge, have a drink, or a cookie every once and a while so you never feel guilty or anxious.

That’s the first step in moving towards true food freedom. Then, we make sure that you are staying consistent with your protein, fiber, and calorie goals to achieve the body composition you desire.

The difference in carbs, fats, proteins, fiber, and calories will depend on you, your lifestyle, daily movement, training, and preferences.

That way, you become one of those successful dieters like I mentioned above that says things like “I just do it because of how much better I feel.”

The method we use can change depending on the person. For some, the structure of tracking macronutrients gives them peace of mind, but for others, it can cause stress. So we can utilize a combination of habits, plate-building, or macro-tracking.

Eventually, we like to move towards having the skill of true intuitive eating because our philosophy is all about long term sustainability.

We also make sure to fuel your metabolism properly and monitor all of the stress in your life to ensure that your body responds exactly how we want it to. Sometimes this means eating more and taking things in phases. For example, a phase of building your metabolism, followed by a phase of fat loss.

This approach supports your overall internal health and allows for the most effortless level of consistency. No more feeling like you’re banging your head against the wall.

Typically, our 1:1 clients achieve up to 20-30lbs of fat loss in 3-6 months but even more valuable is the peace of mind and food freedom, along with acquiring the skills they need to be successful forever.

If you’re interested in seeing if the program is a fit for you, click here to book a call or simply send me a DM on instagram and we’ll have a quick chat 🙂

❤️ Coach Emma